At KU Leuven, we make great efforts to bring our research results and insights to the attention of society. The multitude of communication channels, working methods and partners paints a richly varied picture of what goes on at KU Leuven. It gives colleagues the opportunity to communicate in a targeted manner and showcase their research to society. At the same time, we sometimes miss (communication) opportunities because our approach is too fragmented, because we miss target groups or because we often hear from the same colleagues, while others may have equally important insights to share but don’t know how. We will therefore work closely with the colleagues at our central services to map out exactly how KU Leuven currently interacts with society and develop a feasible approach to make the outreach and valorisation of research more systematic and purposeful, and therefore more effective.