In the coming years, developments in (generative) artificial intelligence (AI and GenAI) will undoubtedly accelerate. As a leading university, we want to promote a coherent, sustainable and supported vision of the opportunities offered by these technological developments, without getting lost in the hype or the tool of the day. We also need to think about how we can use AI as an inclusive technology to remove barriers, and which tools we want to develop ourselves at KU Leuven to respond to our own context and needs. A multidisciplinary GenAI coordination unit, comprising both policymakers and experts, will be explicitly tasked with connecting policy and practice for GenAI across research, education and organisational management. This unit will provide an excellent lever to further shape KU Leuven’s vision on AI, to innovate and implement it in a targeted manner, and to make recommendations for the broader educational field, including outside the university.