In our research and education, we are already reaching out to society by working together on research and education (citizen science, partnerships with schools, companies, hospitals and other healthcare institutions to jointly educate young people and prepare them for the workplace). We literally put our expertise at the service of society by acting as service providers for accessible, high-quality health and welfare care in our university hospitals, through Z.org KU Leuven or initiatives such as PraxisP. With our experts, we contribute to the broad educational landscape in Flanders in development and evaluation committees for curricula in primary and secondary education. We are pioneers in the development and implementation of orientation tools, entry and positioning tests and entrance exams. These are also forms of commitment in which we must continue to invest and which we must not forget to reward internally, as they require considerable effort.